AI Visibility Audit
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Prepared by saigon.digital · May 2026
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Brand owners and Amazon sellers are no longer just Googling "best brand aggregator" — they're asking ChatGPT, Perplexity, and Gemini which company to partner with. This audit shows exactly where SainStore stands, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where SainStore stands in the AI search era — and the opportunity cost of the current visibility gap.
SainStore has built an impressive cross-border e-commerce operation — managing 32 brands, 2,000+ SKUs across 9 product categories, and generating $25M+ in annual revenue through Amazon, Walmart, and Shopify. Yet when brand owners and Amazon sellers ask ChatGPT, Google AI, or Perplexity "what are the best Amazon brand aggregators?", SainStore doesn't appear anywhere. Thrasio, Perch, SellerX, and Berlin Brands Group dominate every single AI recommendation. The problem isn't your track record — it's that AI engines can't find the structured signals they need to recommend you, and with only 2 organic keywords and 16 monthly visits, your website is virtually invisible to the content models these platforms train on.
We tested how SainStore appears when potential partners and sellers ask AI tools to recommend e-commerce brand aggregators. Here's what we found.
ChatGPT defaults to well-funded aggregators like Thrasio, Perch, SellerX, and Razor Group when users ask about Amazon brand aggregators. SainStore is not in its recommendation set for any tested query.
AI Overviews for brand aggregator queries consistently surface Thrasio, Perch, Berlin Brands Group, SellerX, and D1 Brands. SainStore does not appear in any of the four tested queries.
Perplexity draws from aggregator directory lists, Crunchbase profiles, and industry roundups. Without prominent placement in major aggregator comparison content, SainStore has no pathway into Perplexity's recommendations.
Gemini pulls from the same high-authority e-commerce comparison sources. No evidence of SainStore appearing in any Gemini-generated brand aggregator or cross-border commerce recommendation.
0 / 4 platforms currently surface SainStore in relevant AI-generated recommendations for brand aggregation and cross-border e-commerce queries.
Structured FAQ schema on your homepage, "best Amazon brand aggregator" comparison content, prominent listings on aggregator directories (Nuoptima, Marketplace Pulse), "SainStore vs [Competitor]" pages, Crunchbase and industry publication mentions, and consistent brand signals across e-commerce media.
We ran the exact searches your prospective partners and sellers use when asking AI tools to recommend a brand aggregator. Here's who appeared — and whether SainStore was in the answer.
SainStore does not appear in any of the four tested buyer queries. The same 5–6 competitors (Thrasio, Perch, SellerX, Berlin Brands Group) dominate every result because they've published extensively on aggregator comparison sites, raised billions in public funding that generates media coverage, and built the structured content AI models extract. SainStore's self-financed, asset-light model is a genuine differentiator — but it's completely invisible to AI discovery.
SainStore's unique positioning — self-financed growth, brand building (not trading), 32 brands across 9 categories, and $150M+ GMV — is genuinely differentiated from the VC-funded aggregator model. The opportunity is to own the "sustainable brand builder" category in AI results through strategic content that positions SainStore as the alternative to the acquisition-heavy model. This is a content strategy problem, not a business model problem.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| SainStore You | 42 | Not Cited | Not Appearing | Not Cited | Audit target |
| Thrasio | 57 | Cited | Appearing | Cited | Industry pioneer with $2.4B raised, 100+ acquisitions, and massive media coverage. Publishes seller guides, blog content, and dominates every aggregator list. First-mover brand recognition drives AI citations. |
| Perch | 44 | Cited | Appearing | Cited | $900M raised, 100+ brands acquired. Strong Crunchbase profile, media coverage in TechCrunch/Forbes, and featured on every major aggregator comparison page. Clear "tech-enabled" positioning AI models parse easily. |
| Berlin Brands Group | 48 | Cited | Appearing | Partial | Operating since 2005 with 34 brands across 28 countries. Long track record and strong European e-commerce media presence. Featured in aggregator directories as "one of the first" in the space. |
| SellerX | 45 | Cited | Appearing | Cited | Europe's leading FBA aggregator backed by L Catterton. Strong content marketing, structured acquisition process pages, and prominent listings on every major aggregator directory site. |
| Razor Group | 38 | Partial | Partial | Cited | $1.1B funded "consolidator of consolidators" model. Strong media narrative as the aggregator that acquires other aggregators. Press coverage drives AI model citations despite lower DR. |
Badge key: Cited Partial Not Cited DR scores from Ahrefs API, May 2026.
These are the highest-leverage changes SainStore can make right now to start appearing in AI-generated recommendations within 60–120 days.
Create comprehensive content pages targeting the exact buyer queries AI tools answer: "SainStore vs Thrasio", "Best Amazon Brand Aggregator for Sellers", "Self-Financed vs VC-Funded Aggregators". Include FAQ schema, feature comparison tables, and honest positioning that highlights your asset-light model. With only 2 organic keywords today, even basic SEO content will produce dramatic visibility gains.
Nuoptima's "90+ FBA Aggregators" list, Marketplace Pulse, EcomEngine, and My Amazon Guy aggregator directories are the primary sources AI models cite. Ensuring SainStore has a detailed, accurate profile on each — with your unique positioning (self-financed, brand builder not trader, 32 brands, $150M+ GMV) — creates the structured data AI platforms need to include you in recommendations.
SainStore's core differentiator — "A Brand Builder, Not a Brand Trader" with self-financed, asset-light growth — is a compelling counter-narrative to the VC-funded aggregator model that's faced struggles. Publish a definitive guide positioning this approach, secure guest articles on e-commerce publications, and build PR coverage that AI models will ingest. The aggregator shakeout is your opportunity to own this emerging category.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
SainStore has a genuinely differentiated model — self-financed brand building across 32 brands with $150M+ GMV — but with only 2 organic keywords and zero AI citations, that story isn't reaching buyers. We've helped e-commerce, SaaS, and technology brands close exactly this gap. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, structured data implementation, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for e-commerce brand aggregation and cross-border commerce.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days, especially for companies with strong business results and existing brand portfolios like SainStore.
Every month competitors like Thrasio and SellerX publish more comparison content, the gap widens. Sellers and brand owners are increasingly asking AI "which aggregator should I partner with?" — and right now, the answer never includes SainStore.